WESTERN WEAR · INDIAN ROOTS

Wear your story

OUR PHILOSOPHY

Penned is an exploration of the Emotional Architecture of the modern Indian woman. It is a dialogue between the sharp, geometric clarity of Western silhouettes and the deep, rhythmic pulse of Indian heritage.

Our designs act as intentional vessels—capturing the transition from nervous excitement of Prarambh to the peaceful relaxation of Sukoon. We weave intentional designs into the fabric of everyday life, ensuring that every piece is not just seen, but felt.

You do not simply put on a garment; you inhabit a chapter of your own becoming.

We are the stories we choose to wear.

WHY CHOOSE US

The Perfect Length

No tailoring needed—fits for <5'4", 5'4"-5'9", and 5'9"+

Flatter Your Shape

Designs engineered for heavy busts and curvy silhouettes

Eco-Friendly

Sustainable fashion that looks good and does good

Smart Design

Functional details like pockets and adaptable fits for changing bodies

All Sizes Welcome

A complete size range from XS to 5XL

THE COLLECTIONS

Explore all products→

THE STORYTELLER

Every silhouette tells a chapter. What's yours?

Our AI Muse reads the emotional nuances of your current life state and suggests a collection that mirrors your inner landscape.

START THE CONVERSATION→

The clothes we wear are the ink with which we write our daily histories.

FEATURED PRODUCTS

Aqua Mint Bagru Medallion Dress

Aqua Mint Bagru Medallion Dress

Aqua Mint Bagru Medallion Dress
Rs. 3,499.00
Ikat Ready to Go Blouse

Ikat Ready to Go Blouse

Ikat Ready to Go Blouse
Rs. 3,299.00
Ikat Boss Girl Blouse

Ikat Boss Girl Blouse

Ikat Boss Girl Blouse
Rs. 3,299.00
Ikat Powerday Dress

Ikat Powerday Dress

Ikat Powerday Dress
Rs. 3,799.00